Our Services

Plan Consultoria e Marketing offers specialized consulting and advisory services for the development, analysis and improvement of public health policies, with a focus on improving management, expanding access to treatments and promoting innovative and sustainable solutions.

We work with public managers, hospitals, third sector organizations, professional associations and companies in the health sector, ensuring technical and strategic support on several fronts.

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Consulting and Advisory

Public Health Policy Consulting

We analyze, develop and improve public policies aimed at the health system in general, with special emphasis on:

  • Oncology Policy – ​​Strategies for prevention, early diagnosis, treatment and access to innovation in the fight against cancer.

  • Cardiovascular Diseases – Development of programs for risk reduction, emergency care and rehabilitation.

  • Rare Diseases – Structuring policies to ensure access to diagnosis, innovative therapies and multidisciplinary support.

  • Mental Health – Integrated care models, strengthening the Psychosocial Care Network (RAPS) and combating stigma.

  • Rehabilitation – Strategies for access and expansion of the provision of rehabilitation care in the country.


Services offered:

  • Situational diagnosis and mapping of demands.

  • Formulation and review of public policies.

  • Support in the regulation and implementation of legislation.

  • Modeling of evidence-based programs and strategies.

Advocacy and Health Regulation Consulting

We support entities and organizations in developing strategies to defend priority issues and improve the regulatory framework in the health sector.

Services offered:

  • Regulatory analysis and impact of regulations on health.

  • Technical support for drafting legislative proposals.

  • Engagement strategies with government agencies.

  • Articulation with stakeholders to strengthen public policies.

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Research and Applied Studies in Health

Studies and Research

We conduct specialized studies to support decision-making and improve public and private policies.

Services offered:

  • Epidemiological studies and analysis of population data.

  • Health Economics.

  • Impact assessment of health policies and programs.

  • Cost-effectiveness analyses to optimize investments.

  • Mapping access to health treatments and technologies.

Business Intelligence (BI): We use BI platforms for data visualization, interactive reports and customized dashboards, facilitating the monitoring of health indicators.

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Training

Training and Qualification

We offer training and development for managers, health professionals and organizations, addressing strategic issues for public and private health.

Services offered:

  • Training in public health policy management.

  • Training on regulation and financing in the SUS.

  • Workshops on advocacy and communication in health.

  • Continuing education in data intelligence for health.