Health Communication

Strategic Communication in Healthcare

Effective communication is essential to strengthen public policies, engage stakeholders and expand access to qualified information in the healthcare sector. Plan Consultoria e Marketing offers strategic solutions to improve institutional communication, advocacy and dissemination of evidence-based information.

We work with governments, third sector organizations, patient associations, medical societies and healthcare companies, ensuring that important messages reach the right audience, at the right time and with the necessary impact.

Health Communication and Advocacy Consulting

We support the creation of communication strategies to influence public policies, mobilize society and engage decision-makers.

Our services include:

• Development of advocacy and institutional relationship strategies.

• Development of campaigns to promote public health policies.

• Production of technical and informative materials for specialized audiences and the general public.

• Support in government relations and coordination with strategic stakeholders.
  

Our goal: To build impactful narratives that expand the reach of policies and initiatives in the health area.

Content Production and Health Information Management

Quality information saves lives. We develop clear, accessible and scientifically based content for diverse audiences.

Our services include:

• Creation of technical reports, articles and white papers on health policies.

• Development of educational materials for patients and health professionals.

• Production of guides and manuals on access to treatments and patient rights.

• Translation of scientific information into language accessible to the lay public.

  
  

Our difference: We transform data and studies into content that generates real impact and contributes to decision-making.

Media Monitoring and Impact Analysis

We monitor the impact of strategic topics in the media and on social media to support communication and advocacy actions.

Our services include:

• Monitoring news and social media on health policies and regulations.

• Analysis of public perception and trends on strategic topics.

• Measuring the impact of health communication campaigns and strategies.

• Mapping stakeholders and influencers in the public debate on health.

Tools used:

• Interactive dashboards for visualizing communication data.

• Periodic reports on mentions and trends in the health sector.

• Quantitative and qualitative analyses to support communication strategies.

Our goal: To provide strategic insights so that health communication is assertive and efficient.

Media Training and Health Communication Training

We train leaders, managers and spokespersons to communicate clearly, confidently and strategically on health issues.

Our services include:

• Training for interviews and participation in public events.

• Preparation for crisis communication and institutional image management.

• Strategies for communication with public bodies and civil society.

• Training for the use of data and analytical intelligence in communication.

Our differential: Personalized training, with practical simulations and specialized feedback.