About us

Plan Consulting and Marketing is a consulting, advisory, communication management and training company specializing in the development, analysis and implementation of public policies, especially in the health sector. With a technical, strategic and evidence-based approach, we work to strengthen the health system and ensure that effective policies are developed and implemented in a sustainable manner, combining technical knowledge, strategic vision and data-driven innovation.


Our work is focused on developing solutions that strengthen the healthcare system, promote universal access and positively impact the lives of the population.


Our focus is on building innovative and viable solutions to major public health challenges, with an emphasis on oncology policy, cardiovascular diseases, rare diseases and mental health. We believe that well-structured policies save lives, reduce inequalities and promote universal access to quality healthcare.


With a multidisciplinary team comprised of experts in public health, health economics, hospital management and advocacy, we work with public administrators, private institutions, civil society organizations and professional associations to transform diagnoses into concrete actions.

We are committed to efficiency, equity and innovation in public health. We work to ensure that each policy developed is effective, accessible and sustainable, positively impacting the lives of millions of Brazilians.

Research, Data and Business Intelligence (BI)

In addition to consulting and strategic advice, we develop studies and research in the health area, using scientific methodologies and advanced analytical tools to map challenges, evaluate existing policies and propose solutions based on concrete data.

Our studies cover:

  • Epidemiological analyses – Mapping the incidence and prevalence of diseases in different populations.

  • Impact assessment of public policies – Monitoring health programs and measuring their results.

  • Surveys on access to treatments and medicines – Identifying barriers to care and the provision of therapies.

  • Cost-effectiveness studies – Economic analysis to support strategic decisions and optimize investments in health.

To ensure transparency and accessibility to information, we use Business Intelligence (BI) platforms to present and visualize data. These tools allow:

  • Interactive dashboards for monitoring health indicators.

  • Dynamic data visualizations to facilitate the interpretation of trends and projections.

  • Generation of customized reports for managers and decision-makers.

  • Predictive analysis to anticipate challenges and support policy formulation.

By integrating applied research and data intelligence, we deliver innovative, evidence-based solutions to improve public and private health management in Brazil.

Our mission:

Transform public health policies into real and effective solutions, ensuring access, quality and equity in health care, always based on data and strategic analyses.

Our vision:

To be a national reference in consultancy and advice for public health policies, promoting innovation, lasting social impact and excellence in information management.